Reducetarian
Trend Forecasting
Market Research
Product development
Illustration
 

The project explored a range of key drivers and social impacts that informed global insights and future direction in the fashion industry. This was visually communicated through a printed trend forecasting report and one outwear piece, inspired by the outdoors and the avant-garde in fashion, art & design.

Trend: REDUCETARIAN, the sustainable menswear trend , where less is more - proposed for AW19/20 outerwear

I experimented with the idea that recycled plastic packaging could be used as a waterproof material and insulated for men's outwear, whilst also providing a bold print following the seasons trends.

Reducetarian
Reducetarian
Reducetarian
Reducetarian
Reducetarian
Reducetarian
All assets made by Naomi Rowaiye (2018) - printed version available for viewing
PUFFER JACKET - NO FILL.jpg
PUFFER JACKET - WHITE.jpg
PUFFER JACKET PLASTIC-2.jpg
All assets made and owned by Naomi Rowaiye (2020) 
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