Flip the Script Campaign
Social media management
PR & Marketing
The Fashion Futures Shift Conference 2019
(winning 3rd place)
I undertook the cause-led issue, colourism and created a profitable PR and Marketing solution. Through the management of the #FliptheScript campaign, I challenged my audiences preconceived ideas around the issue. I illustrated this by building up the campaigns rapport and devising marketing strategies this included, university tours around the UK, a comedic short film with a middle class family who challenge societies values/morals and utilising influencer marketing to further the campaigns reach in partnership with Channel 4 and ITV News.
I measured the metrics of my strategy , which delivered an effective result with high engagement.
Social Media content, storyboard for comedic short film, branded content